WVU • IMC

Here you will find my coursework for my Master’s of Science degree within West Virginia University’s Integrated Marketing Communications program.

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IMC 610: Intro to IMC

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IMC 610 is essentially the orientation class for this master’s program. In this course, I was asked to create an integrated marketing communications plan for the Leukemia and Lymphoma Society; and includes an analysis of the current marketing tactics of the non-profit through a new approach at a youthful target audience.

Link to project: Leukemia & Lymphoma Society

 

 

 

IMC 615: Creative Strategy & Execution

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This course is designed to have students implement a multimedia plan for a client of our choice, and create effective campaign pieces utilizing both traditional and digital media.

The client I chose is Narwhal Clothing Company, an apparel brand based in Atlanta, GA that donates portions of each sale directly to Save The Whales.

Link to project: Narwhal Clothing Company

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