Here you will find my coursework for my Master of Science degree within West Virginia University’s Integrated Marketing Communications program.
IMC 610: Intro to IMC
IMC 610 is essentially the orientation class for this master’s program. In this course, I was asked to create an integrated marketing communications plan for the Leukemia and Lymphoma Society; and includes an analysis of the current marketing tactics of the non-profit through a new approach at a youthful target audience.
Link to project: Leukemia & Lymphoma Society
IMC 615: Creative Strategy & Execution
This course is designed to have students implement a multimedia plan for a client of our choice, and create effective campaign pieces utilizing both traditional and digital media.
The client I chose is Narwhal Clothing Company, an apparel brand based in Atlanta, GA that donates portions of each sale directly to Save The Whales.
Link to project: Narwhal Clothing Company